Tag Archives: brand

Brandolatry in the 19th century

‘Brandolatry’ – or the ‘worship of brands’ – seems like a remarkably modern concept but the term was coined by William Hudson, a nineteenth century wine merchant and champagne expert who was an astute – if sometimes rather under-handed – publicist in the years 1868-1897.

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Dom Pérignon|Did he see stars?

4th August 2013 seems like a good date to launch this blog since – by some accounts – it’s precisely 320 years since Benedictine monk Dom Pérignon reputedly ‘invented’ champagne in 1693. Others say June 1694 but I’m too late or too early for that.

I’m heading back to University this autumn to do a Masters’ Degree on the ‘Perception and Marketing of Champagne in Victorian England’ so this date has a special resonance for me. And Dom P himself is yet another entry in the catalogue of marvellous myths, brand management, white lies, counterfeit labels and dubious brands that make up much of the history of champagne when you leave the relative safety of the ‘celebrated brands’ that we recognise and salute today.

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